BANGALORE, India: Kicking off a series of events to increase their brand awareness in India, cooperation partners Planmeca and W&H have hosted exclusive roadshows in six of the country’s metropolises. At the evening events that were specifically tailored to the demands of the Indian dental market, attendees had the opportunity to familiarise themselves with the two companies’ comprehensive product portfolios during interactive expert discussions and live demonstrations.
“Our aim was to maintain the direct contact with dentists, institutional heads as well as corporate hospital heads on site and to establish W&H India and Planmeca India as an important local partner for advanced dental solutions,” said Raghavan Radhakrishnan, General Manager of the companies’ joint office in Bangalore, which was officially opened in April.
Radhakrishnan announced that the roadshows were just the start of their broader action plan for the country’s dental market. Inviting dental experts from all over India to be introduced to the latest solutions offered by the two family-run businesses, the roadshows were held in Chandigarh, New Delhi, Mumbai, Pune, Cochin and Bangalore from 8 to 14 November. According to the organisers, approximately 60–70 dental professionals attended each event, including dental specialists, such as implantologists, prosthodontists, oral surgeons and radiologists.
During the product presentations, special focus was placed on W&H’s new implantology device Implantmed, an automatic handpiece maintenance device Assistina TWIN and the company’s Primea Advanced Air Turbine. Planmeca highlighted its Planmeca Emerald intra-oral scanner and the Planmeca PlanMill 40 S, a chairside CAD/CAM milling unit. After an introduction, attendees had the opportunity to experience and discuss the innovative functionalities of the products during hands-on demonstrations.
“The aim of our roadshows was not only to present our product innovations and our product know-how, but also to support active networking among the Indian experts. For our product success and brand awareness the personal contact to our customers and target groups is decisive,” Radhakrishnan stressed. “With the current series of events we offered an optimal platform for a lively exchange of experiences and know-how, which offered an added value for the daily practice to the participants.”
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